ATLAS
WHOLESALE
His mother offered his help on the weekends to clean the
shelves and dust off the products at the beauty store
she was working at. That was Al Añorga’s
first entry in the beauty supply business at the young
age of 13 and as they say the rest is history. He began
working in the beauty supply store that his mother owned,
and educating himself on the products, memorizing all
of the hair colors. His break into the business ownership
role came when his mother offered him one of her salons.
His job as the new owner was to get the salon out of debt.
Not only did he avoid eviction, and turned profits, he
redecorated the entire salon into a classy hip look. After
that adventure, Al took a break but returned shortly to
the business when he had the chance to buy Atlas Beauty
Supply, now named Atlas Wholesale (562-464-3997). Once
again, he brought a business out of near bankruptcy. To
do that, he turned his attention to developing his own
hair color products, after realizing that some of the
products he sold were not of high quality. Color Seal,
designed to lock in and preserve color, in addition to
several other products Al later developed, accounts for
his $1.1 million gross for the year 2000.
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PUEBLO
NUEVO ENTERPRISES
With the goal of creating jobs for the unemployed community
of his church, Rev. Phillip Lance (213-483-2000) turned
a non-profit organization into a for-profit corporation.
Pueblo Nuevo Enterprises, a janitorial company provides
services to schools, hospitals and low-income housing
developments. Today, the company manages a strong workforce,
employing over 30 people and empowering them with the
opportunity of business ownership. Eighteen of the company’s
employees have become part owners and active board members,
sharing in the profits and decision making.
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In
Secrets of Success, Rev. Mark Whitlock
(877-426-7263) talks about how to make your business shine.
Studio
Guest is Rev. Steven D. Johnson, President of FAME
Renaissance (323-730-7700).
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