CLASSIC
WOODS BY PHENOYD
Phenoyd Ezra (818-901-1521) was ten years old when he
developed a fascination for the art of restoring pianos.
At age 13, he followed his passion by working in the family’s
refurbishing business. There, he learned a great deal
about time-efficient techniques but wanted to shift the
focus to better customer service. This led him to open
his own finishing company, CLASSIC WOODS BY PHENOYD in
Van Nuys, California. However, he had to face rejection
from many banks before finally getting financed. He endured
another hardship when a tragic fire destroyed many of
his customers’ valuable pianos. Amazingly, Phenoyd
was able to continue growing his company despite these
losses. Because he was fully insured he was able to pay
everyone for the full value of their pianos. He remains
committed to craftsmanship and this helps him attract
customers from as far away as Seattle and Utah. Classic
Woods by Phenoyd is expected to gross over $400,000 in
2005.
|
|
|
GLOBAL
PRONEX, INC
Jake Yu and David Choi (www.globalpronex.com) were looking
to start a business in an industry that traditionally
lacked customer satisfaction. Jake was a business owner
and David was an experienced professor at a university.
They hoped that their combined expertise would enable
them to serve their clients better than the businesses
currently servicing them. They began their venture into
the teller machines business when a friend introduced
them to GLOBAL PRONEX, INC. However, they soon learned
that financing the business was not easy. The additional
ATM machines were costly to obtain and they had to keep
them filled with cash. Their solution came in the way
of Angel Investors and bank loans. Nonetheless, Jake and
David maintain their business model by going the extra
mile for their customers. They also monitor their machines
online so they can quickly respond to problems. As a result,
Jake and David have built a solid customer base through
referrals. They are currently negotiating with a bank
to further finance business growth.
|
|
|
In
Secrets of Success, Duane Knapp (dknapp@brandstrategy.com)
of Brand Strategy, Inc. talks about four ways to enhance customer
service and increase your business.
The studio guest is speaker and business
consultant Dr. Marissa Pei (562-596-9053).
|
|
 |