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Episode #493:  
FINE TUNING FOR CUSTOMER SERVICE

Original Air Date: 8/07/2005

 

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CLASSIC WOODS BY PHENOYD
Phenoyd Ezra (818-901-1521) was ten years old when he developed a fascination for the art of restoring pianos. At age 13, he followed his passion by working in the family’s refurbishing business. There, he learned a great deal about time-efficient techniques but wanted to shift the focus to better customer service. This led him to open his own finishing company, CLASSIC WOODS BY PHENOYD in Van Nuys, California. However, he had to face rejection from many banks before finally getting financed. He endured another hardship when a tragic fire destroyed many of his customers’ valuable pianos. Amazingly, Phenoyd was able to continue growing his company despite these losses. Because he was fully insured he was able to pay everyone for the full value of their pianos. He remains committed to craftsmanship and this helps him attract customers from as far away as Seattle and Utah. Classic Woods by Phenoyd is expected to gross over $400,000 in 2005.

 

GLOBAL PRONEX, INC
Jake Yu and David Choi (www.globalpronex.com) were looking to start a business in an industry that traditionally lacked customer satisfaction. Jake was a business owner and David was an experienced professor at a university. They hoped that their combined expertise would enable them to serve their clients better than the businesses currently servicing them. They began their venture into the teller machines business when a friend introduced them to GLOBAL PRONEX, INC. However, they soon learned that financing the business was not easy. The additional ATM machines were costly to obtain and they had to keep them filled with cash. Their solution came in the way of Angel Investors and bank loans. Nonetheless, Jake and David maintain their business model by going the extra mile for their customers. They also monitor their machines online so they can quickly respond to problems. As a result, Jake and David have built a solid customer base through referrals. They are currently negotiating with a bank to further finance business growth.

 

In Secrets of Success, Duane Knapp (dknapp@brandstrategy.com) of Brand Strategy, Inc. talks about four ways to enhance customer service and increase your business.
The studio guest is speaker and business consultant Dr. Marissa Pei (562-596-9053).