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Episode #498:  
WOMEN ENTREPRENEURS

 

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NICOLITA
Nicole Sainz (www.mynicolita.com) wanted to purchase a pair of pants from a department store. When she found out it was too expensive, she decided to make them instead. As a result of this incident, Nicole discovered she had a talent for designing. Soon she was making handbags and apparel and selling them on USC campus. There was such a strong demand for her products, in fact, that she was convinced it would be a feasible idea to turn it into a full-time venture. She created NICOLITA, a high-end swimsuit business created around a fictional character that goes on romantic escapades. Four years after its inception, Nicole’s company reached $150,000 in sales. However, Nicole’s path as an entrepreneur was not always smooth. In the early days of the business, she unknowingly worked with contractors that delivered inferior products. However, she did not let this deter her from her path. She persisted and eventually obtained a business deal with a West Coast buyer from Nordstrom, which greatly increased her distribution. In the next five years, Nicole hopes to tap into the global market and establish a boutique especially for Nicolita.

 

 

BATHQOL
Wendi Williams-Stern (www.bathqol.com) was an R&B singer in the 1990s. When her entertainment career slowed down, she redirected her energy to starting a business. She created BAT(H)QOL, which means "heavenly voice," and began designing handbags. After enjoying a great deal of success, she diversified her product line to include T-shirts. Wendi’s business became profitable due to her celebrity connection, which enabled her to sell her products to the Hollywood circle. As a result, Bat(h)qol products are often publicized in major fashion magazines. Wendi also receives support from her husband, who is in charge of marketing for Bat(h)qol. The couple is currently working together to create entirely new T-shirt and handbag lines for the upcoming season.

 

In Secrets of Success, Bonni Montevecchi (866-672-6664) of The Celebration Station gives tips on how to increase profitability by being creative.


The studio guest is Nora Lee (www.themomfactor.com), author of The Mom Factor. She talks about the importance of marketing to mothers, who have the most purchasing power in the family.