THE MEDIA SHOP
Seven years ago, Nilza Serrano (www.themediashop.tv) was a single mother who left her steady job as a consultant for a shot at the entertainment business. She owns THE MEDIA SHOP, a post-production facility that deals with broadcasting and satellite media tours. She invested all of her savings into the studio with the hopes of bringing more minorities into the media industry. Her drive to succeed and cultivate her business has led to the success of the studio. She maintains a small staff of eight to ten full-time employees because she enjoys the intimacy between her staff and her clients. She must keep abreast of new technology and face the high costs of hardware to succeed further. Nilza wants her clients to think of her company as Paramount Studios, but boutique style. She sees her company as an influential source of creativity and plans on producing more creative shows. She enjoys interacting with people and having the ability to voice her opinions. She claims that no idea is too outrageous and that anything and everything can be done. She hopes to double her business this year and to have the studio run twenty-four hours a day.

DREAM ONE LIMOUSINE
Antoine Royster (www.dreamonesedans.com), originally from Milwaukee, Wisconsin, was working with an internet company where he fared quite well until 2001 when the company folded. While traveling, a friend in the chauffeured sedan business picked him up at the airport in a limousine. Antoine discovered that transportation service and interacting with people appealed to him, so in 2000, he developed a business plan to start a full service ground transportation service, DREAM ONE LIMOUSINE. He invested $80,000 to buy a limousine and sedan. He used word of mouth, advertising his business to local hotel bellhops, to market his business. In October 2004, he moved into an actual office, and since then, the company has grown 25-30%. He wants to start a more aggressive marketing campaign to increase business. His immediate goal is to increase his business with his current customers and to eventually expand to other cities.

In Secrets of Success, Jewel Diamond Taylor (www.dontgiveup.net) emphasizes the importance of networking to increase revenue.

Studio Guest Norma T. Hollis (310-671-7136), founder and CEO of Speakers Etcetera shares about the services of her speakers bureau, which provides training and marketing services to assist new and aspiring speakers to navigate their way through the speaking industry.