LIVE
AD INC
Chenoa Smith started her first business at age 16 when
she attempted to start a newspaper for local teens, but
the plan fell through. She started over fifteen other
businesses in media, advertising, entertainment, publishing,
and finance, but none had been widely successful until
LIVE AD INC. In 2000, Chenoa started the company to provide
advertisers with data on consumers who test certain products
on interactive studios, or kiosks. Each kiosk is created
like a game to engage the consumer while advertisers and
agencies use the games to measure consumer traffic and
other data patterns. The company currently has five major
clients and also has pilot projects overseas in Japan
and China, creating kiosks for the Asian markets. The
company recently opened a new office in San Francisco,
and Chenoa plans on opening more offices in New York,
Chicago, Dallas and Atlanta.
BEASLEY
CREATIONS, INC
From his prison television, Clyde Beasley watched as a
golf tournament got rained out and golfers were forced
to wait for better weather. The poor weather conditions
of the tournament inspired him to create a new indoor
game, the Original Tee and Cue, which golf aficionados
could enjoy in intemperate weather. As soon as he was
released from prison, he built his first prototype of
a game that combines billiards and golf and founded BEASLEY
CREATIONS, INC. With the help of the Inventors Assistance
League, he learned how to patent his invention, and with
the help of local businessmen, he financed his project.
He believes his success is due to his persistence and
gives back to the community through a non-profit organization,
Hipp-Mo-Tize, which aims to keep kids out of prison.
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In Secrets of Success, Linda Coleman
Willis (lindaspeak@aol.com) emphasizes that words must
be turned into action in order to achieve success.
Studio Guest Murray Ansell (www.thinkusa.com)
is the founder and president of Think USA, an advisory
service that coaches inventors about patents, marketing,
and prospects for their inventions.
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