I
need real-world assistance for setting up, developing
and launching an information-services business online.
Where can I find comprehensive help?
There are a number of resources and packaged services
that can help get your online business started. Yahoo
sells a comprehensive e-commerce service (smallbusiness.yahoo.com)
that can be used by businesses of any size.
Depending on your requirements and pocketbook, they take
care of everything, from website development and hosting
to order processing and payment processing. This solution
is often particularly attractive to businesses just getting
started or those on a tight budget.
If you're comfortable doing things yourself, and you're
looking for freedom and flexibility, there are several
accounting and order-processing software packages on the
market that provide all the tools needed to fully integrate
complete accounting, inventory and order-processing with
new or existing Web stores. Some of the popular vendors
include Intuit Inc., at http://www.quickbooksmerchantservice.com
, Sage Software Inc., at http://www.sagesoftware.com and
Microsoft Corp., at http://www.microsoft.com/dynamics
.
Another option is to hire a consulting firm that has experience
in setting up online businesses similar to your own. Ask
to see their portfolio and talk to some of their clients
before you make a decision, and make sure you have a formal
contract spelling out what the company will — and
won't — do for your firm.
You will need to provide a consultant with preliminary
information on your company, so do some research and make
some decisions now. Think about who your customers will
be, how they will place orders, where products will come
from and how goods or services will be paid for. The answers
to those questions will be vital to starting your online
company.
David Cieslak
Principal
of Information Technology Group Inc.
Albert J. Zdenek Jr.
CPA
and chief executive of Zdenek Financial Planning